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  Exploring User Interface Design Principles
  
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  Exploring Enterprises
  
  Planning & Presenting a Micro-Enterprise Idea
  
  Marketing & Finance for Enterprise
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Marketing & Finance for Enterprise

Marketing & Finance for Enterprise

Marketing & Finance for Enterprise

Lessons covering every topic

Quizzes for every lesson

Over 1.5 hours on-demand video

Awards, experience points & levels

Analytics for student tracking

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Content Areas

Learning Aim A

Marketing activities

Learning Aim B

Financial documents and statements

Learning Aim C

Financial planning and forecasting

Modules

Targeting & Segmenting the Market How and why enterprises may target their markets.

2 Lessons | 2 Quizzes Sample Module

Types of Market

Types of Market

Segmenting the Market

Segmenting the Market

4Ps of the Marketing Mix The marketing mix, how and why traditional and digital marketing methods are used, and the importance of matching campaigns.

5 Lessons | 5 Quizzes

The Marketing Mix & Multichannel Marketing

The Marketing Mix & Multichannel Marketing

Product

Price

Place

Promotion

Factors Influencing the Choice of Marketing Methods The factors influencing the choice of marketing methods for enterprises.

1 Lesson | 1 Quiz

Choice of Marketing Methods

Choice of Marketing Methods

Trust, Reputation & Loyalty The importance of brand image and reputation on attracting and retaining customers of enterprises.

2 Lessons | 2 Quizzes

Importance of Brand Image

Importance of Brand Image

Importance of Reputation

Importance of Reputation

Financial Documents The purpose, typical format, sequence and the part that each document plays when ordering, checking, recording and paying for goods and/or services.

2 Lessons | 2 Quizzes

Financial Documents 1

Financial Documents 1

Financial Documents 2

Financial Documents 2

Payment Methods Why enterprises use some or all of the available payment methods.

2 Lessons | 2 Quizzes

Payment Methods 1

Payment Methods 1

Payment Methods 2

Payment Methods 2

Revenue & Costs The sources of revenue and costs for enterprises and how and why they can be minimised/maximised.

1 Lesson | 1 Quiz

Sources of Revenue & Costs

Sources of Revenue & Costs

Financial Statements How financial statements could be of interest to the stakeholders of enterprises.

3 Lessons | 3 Quizzes

Profit & Loss Account

Profit & Loss Account

Balance Sheet

Stakeholders

Profitability & Liquidity Calculating profitability and liquidity for enterprises, and commenting on the results of these calculations.

1 Lesson | 1 Quiz

Profitability & Liquidity

Profitability & Liquidity

Budgeting The range of budgets used by enterprises, calculating simple budget figures and commenting on the results.

2 Lessons | 2 Quizzes

Expenditure & Revenue Budgets 1

Expenditure & Revenue Budgets 1

Expenditure & Revenue Budgets 2

Expenditure & Revenue Budgets 2

Cash Flow Completing and interpreting cash flow forecasts and statements.

1 Lesson | 1 Quiz

Cash Flow Forecasts

Cash Flow Forecasts

Suggesting Improvements to Cash Flow Problems The effects of positive and negative cash flow on enterprises and their stakeholders, identifying possible issues and suggesting solutions.

2 Lessons | 2 Quizzes

Cash Flow Problems

Cash Flow Problems

Cash Flow Solutions

Cash Flow Solutions

Break-Even Point & Break-Even Analysis Calculating the break-even point and margin of safety, constructing and interpret a break-even chart, and recognising the strengths and limitations of break-even analysis.

2 Lessons | 2 Quizzes

Break-Even Point

Break-Even Point

Break-Even Analysis

Break-Even Analysis

Sources of Business Finance Why enterprises may plan different sources of finance for different purposes or at different stages, and the advantages and disadvantages of each source.

3 Lessons | 3 Quizzes

Internal Sources of Finance

Internal Sources of Finance

External Sources of Finance 1

External Sources of Finance 1

External Sources of Finance 2

External Sources of Finance 2

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