Marketing & Finance for Enterprise
Marketing & Finance for Enterprise
Lessons covering every topic
Quizzes for every lesson
Over 1.5 hours on-demand video
Awards, experience points & levels
Analytics for student tracking
Course Dashboard
Content Areas
Learning Aim A
Marketing activities
Learning Aim B
Financial documents and statements
Learning Aim C
Financial planning and forecastingModules
How and why enterprises may target their markets.
2 Lessons
|
2 Quizzes
Sample Module
4Ps of the Marketing Mix
The marketing mix, how and why traditional and digital marketing methods are used, and the importance of matching campaigns.
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5 Lessons
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5 Quizzes
The Marketing Mix & Multichannel Marketing
Product
Price
Place
Promotion
The factors influencing the choice of marketing methods for enterprises.
1 Lesson
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1 Quiz
Choice of Marketing Methods
Trust, Reputation & Loyalty
The importance of brand image and reputation on attracting and retaining customers of enterprises.
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2 Lessons
|
2 Quizzes
Importance of Brand Image
Importance of Reputation
Financial Documents
The purpose, typical format, sequence and the part that each document plays when ordering, checking, recording and paying for goods and/or services.
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2 Lessons
|
2 Quizzes
Payment Methods
Why enterprises use some or all of the available payment methods.
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2 Lessons
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2 Quizzes
Revenue & Costs
The sources of revenue and costs for enterprises and how and why they can be minimised/maximised.
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1 Lesson
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1 Quiz
Sources of Revenue & Costs
Financial Statements
How financial statements could be of interest to the stakeholders of enterprises.
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3 Lessons
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3 Quizzes
Profitability & Liquidity
Calculating profitability and liquidity for enterprises, and commenting on the results of these calculations.
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1 Lesson
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1 Quiz
Profitability & Liquidity
Budgeting
The range of budgets used by enterprises, calculating simple budget figures and commenting on the results.
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2 Lessons
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2 Quizzes
Expenditure & Revenue Budgets 1
Expenditure & Revenue Budgets 2
Cash Flow
Completing and interpreting cash flow forecasts and statements.
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1 Lesson
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1 Quiz
Cash Flow Forecasts
The effects of positive and negative cash flow on enterprises and their stakeholders, identifying possible issues and suggesting solutions.
2 Lessons
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2 Quizzes
Calculating the break-even point and margin of safety, constructing and interpret a break-even chart, and recognising the strengths and limitations of break-even analysis.
2 Lessons
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2 Quizzes
Sources of Business Finance
Why enterprises may plan different sources of finance for different purposes or at different stages, and the advantages and disadvantages of each source.
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3 Lessons
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3 Quizzes
Internal Sources of Finance
External Sources of Finance 1
External Sources of Finance 2