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Segmenting the Market

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  1. Question no 1 / 6
    1. Question
    2 point(s)

    What is market segmentation?

    Choose two statements that are true.

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  2. Question no 2 / 6
    2. Question
    1 point(s)

    What does “demographics” mean?

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  3. Question no 3 / 6
    3. Question
    2 point(s)

    Which of the following are examples of demographic characteristics?

    Choose two options.

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  4. Question no 4 / 6
    4. Question
    1 point(s)

    True or False: geographic segmentation will segment markets based on their location, such as country, town or whether they live in rural or urban areas.

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  5. Question no 5 / 6
    5. Question
    2 point(s)

    Which of the following are examples of psychographic characteristics?

    Choose two options.

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  6. Question no 6 / 6
    6. Question
    2 point(s)

    Which of the following are examples of behavioural characteristics?

    Choose two options.

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