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  1. Question no 1 / 8
    1. Question
    1 point(s)

    What does the term B2B stand for?

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  2. Question no 2 / 8
    2. Question
    2 point(s)

    What is a B2B market?

    Choose two statements that are true.

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  3. Question no 3 / 8
    3. Question
    1 point(s)

    What are the advantages of B2B over B2C?

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  4. Question no 4 / 8
    4. Question
    1 point(s)

    What are the advantages of B2C over B2B?

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  5. Question no 5 / 8
    5. Question
    2 point(s)

    What is a niche market?

    Choose two statements that are true.

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  6. Question no 6 / 8
    6. Question
    1 point(s)

    What are the advantages of a mass market over a niche market?

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  7. Question no 7 / 8
    7. Question
    1 point(s)

    What can be defined as “the market an enterprise wants to sell its products to”?

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  8. Question no 8 / 8
    8. Question
    1 point(s)

    Which of the following is an advantage of target markets?

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