Exploring Enterprises

Exploring Enterprises

Lessons covering every topic
Quizzes for every lesson
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Content Areas

Learning Aim A

Understand how and why enterprises and entrepreneurs are successful

Learning Aim B

Understand customer needs and competitor behaviour through market research

Learning Aim C

Understand how the outcomes of situational analyses may affect enterprises

Modules

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Size & Features of SMEs
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The different sizes of SMEs and the features that define them.
2 Lessons | 2 Quizzes Sample Module
Size & Types of Enterprise
Size & Types of Enterprise
Features of SMEs
Features of SMEs
Sectors & Business Models
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The sectors and business models that enterprises operate within.
2 Lessons | 2 Quizzes
Business Models
Business Models
Sectors & Industries
Sectors & Industries
Aims & Activities of Enterprises
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The aims of enterprises and the impact of actitivies in supporting these aims.
2 Lessons | 2 Quizzes
Aims of Enterprises
Aims of Enterprises
Impact of Activities on Aims
Impact of Activities on Aims
Skills & Characteristics of Entrepreneurs
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The impact of the skills and characteristics of entrepreneurs in achieving the aims of an enterprise.
2 Lessons | 2 Quizzes
Reasons Why Entrepreneurs Start Enterprises
Reasons Why Entrepreneurs Start Enterprises
Skills & Characteristics of an Entrepreneur
Skills & Characteristics of an Entrepreneur
Market Research Methods
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The benefits and drawbacks of primary and secondary market research methods.
3 Lessons | 3 Quizzes
Understanding Market Research
Understanding Market Research
Primary Research Methods
Primary Research Methods
Secondary Research Methods
Secondary Research Methods
Understanding Customer Needs
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The importance of the information that primary and secondary research methods can provide about customers.
1 Lesson | 1 Quiz
The Importance of Information About Customers
The Importance of Information About Customers
Understanding Competitor Behaviour
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The importance of understanding competitor behaviour and gaining a competitive advantage.
2 Lessons | 2 Quizzes
Understanding the Market
Understanding the Market
Competitive Advantage
Competitive Advantage
Suitability of Market Research Methods
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The suitability of market research methods that could help the enterprise in gaining further information.
1 Lesson | 1 Quiz
Suitability of Market Research Methods
Suitability of Market Research Methods
PEST (Political, Economic, Social, Technological) Analysis
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The internal & external factors used in PEST analysis and how they affect enterprises.
2 Lessons | 2 Quizzes
Understanding PEST Analysis
Understanding PEST Analysis
Performing PEST Analysis
Performing PEST Analysis
SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
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The internal & external factors used in SWOT analysis and how they affect enterprises.
2 Lessons | 2 Quizzes
Understanding SWOT Analysis
Understanding SWOT Analysis
Performing SWOT Analysis
Performing SWOT Analysis