Marketing & Finance for Enterprise

Marketing & Finance for Enterprise

Lessons covering every topic
Quizzes for every lesson
Over 1.5 hours on-demand video
Awards, experience points & levels
Analytics for student tracking
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Content Areas

Learning Aim A

Marketing activities

Learning Aim B

Financial documents and statements

Learning Aim C

Financial planning and forecasting

Modules

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Targeting & Segmenting the Market
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How and why enterprises may target their markets.
2 Lessons | 2 Quizzes Sample Module
Types of Market
Types of Market
Segmenting the Market
Segmenting the Market
4Ps of the Marketing Mix
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The marketing mix, how and why traditional and digital marketing methods are used, and the importance of matching campaigns.
5 Lessons | 5 Quizzes
The Marketing Mix & Multichannel Marketing
The Marketing Mix & Multichannel Marketing
Product
Product
Price
Price
Place
Place
Promotion
Promotion
Factors Influencing the Choice of Marketing Methods
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The factors influencing the choice of marketing methods for enterprises.
1 Lesson | 1 Quiz
Choice of Marketing Methods
Choice of Marketing Methods
Trust, Reputation & Loyalty
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The importance of brand image and reputation on attracting and retaining customers of enterprises.
2 Lessons | 2 Quizzes
Importance of Brand Image
Importance of Brand Image
Importance of Reputation
Importance of Reputation
Financial Documents
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The purpose, typical format, sequence and the part that each document plays when ordering, checking, recording and paying for goods and/or services.
2 Lessons | 2 Quizzes
Financial Documents 1
Financial Documents 1
Financial Documents 2
Financial Documents 2
Payment Methods
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Why enterprises use some or all of the available payment methods.
2 Lessons | 2 Quizzes
Payment Methods 1
Payment Methods 1
Payment Methods 2
Payment Methods 2
Revenue & Costs
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The sources of revenue and costs for enterprises and how and why they can be minimised/maximised.
1 Lesson | 1 Quiz
Sources of Revenue & Costs
Sources of Revenue & Costs
Financial Statements
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How financial statements could be of interest to the stakeholders of enterprises.
3 Lessons | 3 Quizzes
Profit & Loss Account
Profit & Loss Account
Balance Sheet
Balance Sheet
Stakeholders
Stakeholders
Profitability & Liquidity
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Calculating profitability and liquidity for enterprises, and commenting on the results of these calculations.
1 Lesson | 1 Quiz
Profitability & Liquidity
Profitability & Liquidity
Budgeting
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The range of budgets used by enterprises, calculating simple budget figures and commenting on the results.
2 Lessons | 2 Quizzes
Expenditure & Revenue Budgets 1
Expenditure & Revenue Budgets 1
Expenditure & Revenue Budgets 2
Expenditure & Revenue Budgets 2
Cash Flow
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Completing and interpreting cash flow forecasts and statements.
1 Lesson | 1 Quiz
Cash Flow Forecasts
Cash Flow Forecasts
Suggesting Improvements to Cash Flow Problems
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The effects of positive and negative cash flow on enterprises and their stakeholders, identifying possible issues and suggesting solutions.
2 Lessons | 2 Quizzes
Cash Flow Problems
Cash Flow Problems
Cash Flow Solutions
Cash Flow Solutions
Break-Even Point & Break-Even Analysis
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Calculating the break-even point and margin of safety, constructing and interpret a break-even chart, and recognising the strengths and limitations of break-even analysis.
2 Lessons | 2 Quizzes
Break-Even Point
Break-Even Point
Break-Even Analysis
Break-Even Analysis
Sources of Business Finance
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Why enterprises may plan different sources of finance for different purposes or at different stages, and the advantages and disadvantages of each source.
3 Lessons | 3 Quizzes
Internal Sources of Finance
Internal Sources of Finance
External Sources of Finance 1
External Sources of Finance 1
External Sources of Finance 2
External Sources of Finance 2